How much does brand affinity matter?

It’s November. Which means NaBloPoMo. Let’s see what happens when I force myself to blog every day for a month, shall we?  ———————————————————————————– I saw a post the other day about a bad airline experience, and how it tied into a bad email experience. The point the author was making: don’t send promotional emails to someone … Continue reading How much does brand affinity matter?