As for fast food restaurants, I can’t remember eating fast food much as a child, but it was probably McDonald’s that we ate at when we did. Has that influenced my choice of cola? Possibly, but I think it’s more likely that I prefer Coke simply because I don’t think Pepsi had much of a toehold in the market when I was growing up. I associate Pepsi with the southern US. I’ve heard it’s sweeter and they prefer sweet drinks farther south – I wouldn’t know, as they taste pretty much the same to me. I figure my preference is probably based as much on marketing as anything else. Plus, I like the colour red. It’s as good a reason as any.

(Actually, I haven’t had an RC in years.)
.-= Derek K. Miller´s last blog ..Summer clouds =-.

With respect to the blind taste test, I recently read Malcolm Gladwell’s book Blink and in it he describes a reason why although Pepsi always wins the blind taste test (with significantly more people preferring Pepsi), but Coke sells more product. Rather than marketing (which is what I thought it was when I first heard about Pepsi winning the test so handily ever time), Gladwell talks about the nature of the blind taste test – it’s a sip taste. But we typically drink pop solely via sips. And apparently if you give people whole cans to drink as they naturally would, more people do prefer Coke. So it’s not that people buy Coke despite liking Pepsi better. It’s that the blind taste sip test is a poor approximation of real world pop consumption.
.-= Beth´s last blog ..Procrastination Doesn’t Pay =-.