I succumbed to the siren’s song of the Egg McMuffin the other day, and as I was waiting in the drive-through, I zoned out staring at the soft-drink dispensing machine. Coke.
McDonald’s and Coca Cola have been happy bedfellows for as long as I can remember. And I started thinking about the relationships between fast-food restaurants and soft-drink preferences. What effect do they have on each other?
Where does that come from? Is it truly a matter of taste preference? Or is it something deeper, driven by familiarity?
When I was younger, my fast-food restaurant of choice quickly became McDonald’s. I even worked there as a teenager. Ergo, I drank a LOT of Coke. I have always preferred Coke.
I know other people whose fast-food restaurant of choice is something else – A&W, KFC, Wendy’s, Dairy Queen. And their soda of choice is usually the one served by those eateries.
So then I start thinking about cars, and how car companies (especially the domestics) try to get college students into one of their cars ASAP, because Ford knows if you start off driving a Ford, you’re likely to keep driving Fords for many years. Does it work the same with soda?
And in terms of fast food/soda preference, what comes first, the burger or the beverage?
Or do I just need to lay off the McFood, because it’s clearly addling my brain?